Burning Coffee

I'm tired of this, It seems that the only way the health and fitness industry survives is by burning coffee. I spent the weekend with a great friend of mine out in the woods in his family cabin. it was a great getaway for all of us, my son was running around the woods like Tarzan (Shirtless and all) while my daughter would scream from excitement watching all the animals. We cooked and ate fish we caught ourselves, talked around a camp fire and overall felt great. My buddy who runs a few startups himself owns a coffee farm in Colombia, he taught me about the coffee industry and how quality coffee is made. He told me how some of the coffee from Brazil (opposed to popular belief) is subpar because it's a cash crop for them, volume is the name of the game. I learned that in the eighties during the big coffee boom, Brazil actually burned tons of coffee in order to control cost. Reflecting on that, I realized that's exactly what the health and fitness industry does. Except what is burned in this instance is our self-esteem.  You see this time of year you're liable to see hundreds of ads that will diminish your self-love by pointing out that you don't look "beach ready" or don't have a "summer body" and I'm sick of it! I've been guilty of it in the past myself, being convinced that the ends justify the means, but I've had enough. in my heart, I believe that movement, nutrition and mental awareness is food for the soul. The body is a physical representation of your mind and to convolute this notion by oppressing your ego in order to tap into your natural fear of not being accepted by the world is blasphemy and I'll no longer be a part of that wheel. I will choose to encourage the desire to be stronger not for the ability to crush others but for the desire to pull and carry others up, encourage cardiovascular activity for its benefits in creating a stable mind and heart, I'll encourage weight training to grow and cultivate a strong will and determination in life, and most of all I'll encourage an environment of self-care, self-love, and acceptance. This is the community I hope to grow. I ask if this is of interest to you please don't hesitate to join VIDAproject, but if you choose to be a part of the hamster wheel of self-hatred physical harm and low self-esteem please write to me about exiting our environment.
A body that looks beautiful is grown from a loving mind.